Your vision and efforts is what truly moulds the market offerings. Get the spotlight onto your star products and recognition from the industry experts. All nominated brands are promoted on the online and social media forums to the opticians for voting. The visibility your brand gets with VP Awards makes it the perfect platform to garner brand loyalty for your eyewear.

BENEFIT TO THE ‘BRANDS’ AND THEIR ‘DISTRIBUTORS’

Get your efforts recognised. As a brand or distributor it is your vision and efforts that mould the market offerings. You truly believe your products are the best, and yes, maybe they are. Now, you can prove it!

Get your product in the spotlight with testimonials and recognition from the industry experts.

Getting through the nomination rounds of VP Awards is a win of sorts in itself, as a panel of top industry experts, select your product (with physical checking of quality and finish) as one of the top five contenders in the category.

Winners selected by an online poll by opticians across the MENA region, can truly claim to be best in class. Empower your customers with this achievement to help them in turn sell more of your products with the complete confidence that their discerning customers demand.

BENEFIT TO THE OPTICIANS

VP Awards gives opticians across the region a voice. It gives them an opportunity to vote for products and brands that they feel best reflects the tastes and serves the optical needs of their customers and delivers for their business.

This, after all, is what shapes the sales and profitabilty of every optical retail business, isn’t it?