Announcing the Eleventh edition of the VP Awards

Launched in 2014, VP Awards was first conducted in India as a one-of-its-kind initiatives in that part of the world. Following its success, VP Awards moved to the Middle East where four editions were hosted in collaboration with DWTC’s Vision-X in Dubai and two with CiO in Egypt.

VP Awards has grown to be one of the most celebrated events of the optical industry in the MENA region, and has received tremendous support from brands globally, as well as from the local eye-care practitioners who have supported their favourite brands with their votes.

How Does It Work?

Your vision and efforts is what truly moulds the market offerings. Get the spotlight onto your star products and recognition from the industry experts. All nominated brands are promoted on the online and social media forums to the opticians for voting. The visibility your brand gets with VP Awards makes it the perfect platform to garner brand loyalty for your eyewear.

Simply put, the VP Awards works in three steps:

1

LEADING BRANDS FROM ACROSS THE GLOBE SEND IN THEIR ENTRIES. THE ENTRY CAN BE SUBMITTED ONLINE (CLICK HERE TO SUBMIT) OR THROUGH PHYSICAL FORMS (CLICK TO VIEW/DOWNLOAD PDF) OR SOUGHT FROM VISIONPLUS AD

2

NOMINATIONS ARE DECLARED AFTER ENTRIES ARE JUDGED BY AN EXPERT PANEL COMPRISING HEADS OF THE BIGGEST RETAIL CHAINS IN THE REGION. EACH ENTRY IS REVIEWED ON THE BASIS OF RELEVANT CRITERIA FOR EACH CATEGORY.

3

PROFESSIONALS FROM THE MENA OPTICAL BUSINESS ARE INVITED TO PARTICIPATE IN ONLINE AND OFFLINE VOTING.

Based on the votes, the winners will be announced at a grand event to be hosted on November 17, 2025, at Dubai World Trade Centre.

Every year the chosen winners walk away with a coveted trophy and celebrate their moment of pride and proudly display their achievements. And yet, in a way, everyone wins.

Being nominated by the esteemed panel of judges is a victory in itself because it clearly indicates the superiority of the entry product amongst various options available in the industry.

Increased Interaction with the customer

Great Media Exposure to the optical industry

Get updated about latest Trends & Technology

Increased Brand Recognition

Increased Sales

Increased Interaction with the customer

Great Media Exposure to the optical industry

Get updated about latest Trends & Technology

Increased Brand Recognition

Increased Sales

Giving Opticians A Voice

VP Awards gives opticians across the region a voice. It gives them an opportunity to vote for products and brands that they feel best reflects the tastes and serves the optical needs of their customers and delivers for their business.

This, after all, is what shapes the sales and profitabilty of every optical retail business, isn’t it.