If you think your eyewear is indeed unique, here's your chance to show it!
Over 19 Awards To Be Won
Award Categories
Entries can be submitted by brand owners or their licensed distributors in the MENA region. Only products introduced to the Middle East market after April 1, 2024 are eligible
SPECTACLE FRAMES
Best New Spectacle Frame (Luxury)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
Best New Spectacle Frame (Designer)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
Best New Spectacle Frame (Niche)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Originality
D) Perceived Brand Value
Best New Spectacle Frame (Popular)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Value Proposition
D) Brand Promotion Initiatives
SUNGLASSES
Best New Sunglass Model (Luxury)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
Best New Sunglass Model (Designer)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
Best New Sunglass Model (Niche)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Originality
D) Perceived Brand Value
Best New Sunglass Model (Popular)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Value Proposition
D) Brand Promotion Initiatives
FUNCTIONAL EYEWEAR
Best New Sports Eyewear
NOMINATIONS CRITERIA
A) Innovation In Technology
B) Aesthetics
C) Brand Promotion Initiatives
Best New Children’s Eyewear
NOMINATIONS CRITERIA
A) Protective Features
B) Finish & Comfort
C) Aesthetics
D) Brand Promotion Initiatives
BEST NEXT-GEN ECO EYEWEAR
NOMINATIONS CRITERIA
A) Made with Recyclable Material
B) Aesthetics
C) Brand Promotion Initiatives
OPHTHALMIC LENS
Most Popular Lens (Progressive)
NOMINATIONS CRITERIA
A) Lens Quality
B) Design Features
C) Support & Service
D) Promotion At Consumer Level
Most Popular Lens (Best Value)
NOMINATIONS CRITERIA
A) Lens Quality
B) Support & Service
C) Value Proposition*
Most Popular Lens Coating / Value Add
NOMINATIONS CRITERIA
A) Innovation
B) Support & Service
C) Value Proposition*
CONTACT LENS
Most Popular Oph. Contact Lens
NOMINATIONS CRITERIA
A) Lens Quality
B) Design Features
C) Support & Service
D) Promotion At Consumer Level
Most Popular Coloured Contact Lens
NOMINATIONS CRITERIA
A) Lens Quality
B) Design Features
C) Support & Service
D) Promotion At Consumer Level
INSTRUMENTS & EQUIPMENT
Best Value Enhancer (Retail)
NOMINATIONS CRITERIA
A) Utility
B) Value Enhancement
C) Innovation & Technology
Best Value Enhancer (Lab)
NOMINATIONS CRITERIA
A) Utility
B) Value Enhancement
C) Innovation & Technology
SPECIAL AWARDS
Special Jury Award
NOMINATIONS CRITERIA
Out of the box innovation (1 Vote per Jury member) final decision based on majority
BRANDS THAT HAVE BEEN PART OF THE VP AWARDS OVER THE YEARS
Schedule & Important Dates
Entry Submissions by Brands
Last date August 25, 2025
Voting by Eye-care Practitioners
From Sep 22 to Nov 5, 2025
Awards Show Night
at
VisionPlus EXPO, Dubai
Exhibition Day One, Nov 17, 2025
Highlights
